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Industry: Food
and Entertainment
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Business: Full-Service
Event Management
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| Challenges: |
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| 1. |
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Create and market
new business segment known as Celebrity Chef Alliance |
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| 2. |
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Market to chefs
as risk-free, new business opportunity |
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| 3. |
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Publicize to media
as unique concept developed by Yipeee Inc. |
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| 4. |
|
Represent Yipeee’s
interest and balance the story for mixed coverage when many
editors are interested only in chef "personalities" |
|
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| Solution: Conceived
and executed a multi-faceted, multimedia publicity campaign
that promoted Yipeee’s "branded" concept and
diverse services while publicizing individual chefs and their
involvement in the program. Achieved success through combined
efforts focusing on Internet marketing, press releases/kits,
media relations, by lined stories, multimedia presentations,
chef series demonstrations and more. |
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