Solution: Produced promotional materials that, first and foremost, graphically emphasized RD Weis Companies and its recognizable logo and tagline. Evolved marketing tools over the years as needed, including brochures, web site, direct mail and other materials, to reflect service changes, new product offerings, and industry-related business trends. Developed multi-faceted promotions that would reach facility management in various industries at companies throughout the Northeast, as well as targeting national and regional press. Created presence for the company as a long-established professional firm dedicated to delivering quality products and services. Executed active, high-visibility marketing programs through publications, trade shows, direct mail and the Internet.