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Industry:
Graphic Arts
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Business:
Nonprofit Educational and Professional Association
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| Challenges: |
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| 1. |
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Lagging membership
numbers |
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| 2. |
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Staid image after 24
years |
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| 3. |
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Change in management |
|
| 4.
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No cohesive
marketing and public relations program |
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| 5. |
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Tired volunteers and
board |
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| Solution: Developed
new long-term, strategic plan encompassing operations, back-office
support, administration, marketing, event management, publicity,
and membership development. Integrated marketing and management
into one monthly mix to breathe new life into organization,
its programs, and its membership initiatives. Offered seamless
management and operational transition to membership and board
through planning, organization, and documentation stages. Created
multi-faceted direct mail and telemarketing campaign for ongoing
prospect solicitation and timely follow-up. Focused direction
for association’s long-term growth. Maintained timely,
ongoing communications with membership via mail, email and phone.
Built awareness of revitalized organization through public relations
efforts. Redesigned marketing and promotional materials to reflect
new face and enhanced reputation. Revamped web site to be more
functional and interactive. Provided clear documentation and
full support to board and volunteers so that their efforts were
better maximized. |
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